Chivas 1990 Jubilee Reserve Scotch Whisky Celebrating The Queen's Award for Export Achievement 1973, 1976, 1990 (75cl, 40%)
Bottle No 766 of a limited edition of 2000.
Issued in the 25th year of the Queen's awards to industry, this was bottled in 1990 to celebrate the third occasion Chivas brothers received an award for Export Achievements.
The first Chivas Regal blend was launched by Chivas Brothers in 1909, a premium brand that quickly developed a big market in the US. While Prohibition put a temporary halt to its success ten years later, it also allowed Canadian distillers, Seagram, to become the biggest drinks company in North America, and they targeted Chivas Brothers straight away when buying into the Scotch market. They acquired the firm in 1949, adding Strathisla to its portfolio, and building a further three more distilleries. Over the years they also acquired the assets of Campbell Distillers and The Glenlivet Distillers, positioning it as one of the largest whisky companies in Scotland. The Seagram empire eventually collapsed in the early 2000s, with its Chivas Brothers arm picked up by Pernod-Ricard, along with Allied Domecq in a separate acquisition, bringing over the Ballantine's brand. Chivas now produces two of the top three selling blends in the world, and its distillery portfolio, with Glenlivet as its flagship brand, is rivalled only by that of Diageo.
*please note wear to packaging