Chivas Regal has teamed up with innovative Italian design company, Pininfarina and combined their knowledge and experience to create ‘The Drop’. This is the first expression of ‘The Drop’ and contains Chivas 18 year old Gold Signature with the box designed by Pinifarina in Italy. 

A limited edition Chivas Regal 18 born of collaboration with Pininfarina, luxury Italian automobile designers who usually work with the likes of Alpha Romeo and Ferrari. The sleek exterior and wood veneer inside are clearly reminiscent of Pininfarina's cars whilst also taking inspiration from oak barrels, air and liquid. The stunning aerodynamic case is known as "The Drop". 

The first Chivas Regal blend was launched by Chivas Brothers in 1909, a premium brand that quickly developed a big market in the US. While Prohibition put a temporary halt to its success ten years later, it also allowed Canadian distillers, Seagram, to become the biggest drinks company in North America, and they targeted Chivas Brothers straight away when buying into the Scotch market. They acquired the firm in 1949, adding Strathisla to its portfolio, and building a further three more distilleries. Over the years they also acquired the assets of Campbell Distillers and The Glenlivet Distillers, positioning it as one of the largest whisky companies in Scotland. The Seagram empire eventually collapsed in the early 2000s, with its Chivas Brothers arm picked up by Pernod-Ricard, along with Allied Domecq in a separate acquisition, bringing over the Ballantine's brand. Chivas now produces two of the top three selling blends in the world, and its distillery portfolio, with Glenlivet as its flagship brand, is rivalled only by that of Diageo.